Guénaëlle is Global Head of Digital at Kantar Public. Passionate about innovation and the digital revolution, she focuses on helping her clients (governments, public services, NGO’s and companies) leverage the power and opportunities of digital: the understanding of the connected ecosystem for a renewed approach of public communication, the optimisation of public services design for a better citizen experience, innovation in public policy to change behaviors and improve commitment and trust.
After graduating with degrees both in Literature and Philosophy (Paris IV-La Sorbonne), Political Sciences (Sciences Po Rennes) and Social Sciences (EHESS Paris), Guénaëlle started her career in public communication. She spent 5 years working for the French Government Information Service (3 French Prime Ministers) before joining the opinion and market research sector 12 years ago. At KANTAR/TNS, she has previously held roles as Managing Director for the French Public Affairs Business Unit, then as Chief Digital Officer for Europe.
In addition to her work at Kantar Public, Guénaëlle teaches at Paris VII Diderot and Science Po Paris (School of Management and Innovation), and is a frequent speaker at major local and global conferences or TV/Radio programs about politics, the new connected society, its political and sociological implications as well as integrated marketing and digital transformation.
She is the author of regular papers and books. She is one of the 25 most influential digital transformers in France and was recently selected as a representative of French digital women #QFDN.
Government decision makers and strategists from countries implementing national e-Governance strategies,
Donor organisations supporting development of open, transparent and efficient governance practices via IT solutions
Companies developing e-Governance applications and assisting governments with their implementation
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